Sustainable Choice Group
Sustainable Choice Group is a Certified B Corporation and group of brands working to affect radical sustainable change in mass market consumption. We do that by making it easier for businesses to progress their sustainability programs and easier for consumers to make smart choices about the brands they support.
Sustainable Choice Group is a Certified B Corporation and group of brands working to affect radical sustainable change in mass market consumption. We do that by making it easier for businesses to progress their sustainability programs and easier for consumers to make smart choices about the brands they support.
The group consists of:
- SustainabilityTracker.com - our flagship web platform for businesses to track ESG progress and maintain a single public record for customers, employees, shareholders and regulators alike.
- LiSN - the business network helping sustainability leaders get the connections, information and resources they need to accelerate ESG progress.
- Sustainable Transformation Podcast - a podcast developed by us together with the Nova Entertainment network. We talk to businesses about their sustainability programs to amplify the stories and help the masses.
About
As a career marketer and brand strategist working in highly regulated industries, I have a unique vantage point of the intersection between sustainability communications, regulatory compliance and commercial outcomes.
CEO, Kiarne Treacy
Leading a network of over 350 like-minded sustainability professionals and carrying the distinction of LinkedIn Top Green Voice, I’m now dedicated to impacting sustainable change with a world-first tech solution, education platforms and collaborative communities.
Why Melbourne
I’m born and raised in Melbourne and I’ve spent my career growing local and international brands from Melbourne. My expertise and experience in growing brands lies in Melbourne so it’s the perfect choice to launch my own company and use my skills, experience and extensive local network to create new opportunities here.
This is the kind of news we like to wake up to! One of Australia's most trusted publications The Australian Financial Review in partnership with Boston Consulting Group (BCG) has listed our tech platform as a leader in the category of Technology, Media & Telecommunications. Not so long ago we were the teeny little start-up that believed we could, now we're showing the world what this little team is made of.
Challenge
We focus heavily on Goal 12 Responsible consumption and production.
Consumers hold the key to advancing sustainable practices in business, but it’s impossible to make an impact when the environmental messaging from brands is confusing and muddled by greenwashing.
Sustainable consumption is an issue of supply and demand, in order for buyers to confidently drive demand they need to trust the brands they buy from. Our role is to restore customer trust.
Sustainability Tracker empowers consumers to accelerate the demand and drives businesses to accelerate their supply.
How big is the problem? Globally and locally
I don’t know if there is a measure.. Is ‘catastrophic’ a reasonable answer?
Solution
Our solution is a human-based solution, it’s designed to help humans drive positive change for the climate by revolutionising industry!
- What customer problems are you solving while creating positive climate impacts?
Introducing the Sustainability Tracker app a world first solution restoring consumer trust by putting brand sustainability credentials, initiatives, actions, and evidence into the palm of your hands.
By scanning a product barcode or searching by name, Sustainability Tracker instantly connects the user to the sustainability profile of the brand - here they can easily decode and validate sustainability claims on products and packaging in real-time and make smarter purchase decisions with confidence.
Result
As a group, we learned that our technology solution was too early to stand alone, so we expanded our offering into a community networking program, education tools and informative media in the form of a Podcast with Nova. We’ve signed on 200 businesses to our platform including some well loved brands like John West, Volvo, Who Gives A Crap, Babylove, Globird Energy, Bared Footwear, Underworks, Koh, Safcol, Ferguson Plarre and LOADS more.
We have nearly 400 like minded professionals learning, collaborating and engaging in our networking community and countless positive testimonials, feedback etc. Plus thousands of podcast downloads with over 20 incredible guests.
- What are the runs on the board and achievements you’ve made?
In 2024 we are proud to say that we have been a member of 1% for the Planet since inception, meaning that a percentage of every single dollar we have earned has been donated to charity - since day 1.
In 2024 we achieved our B Corp Certification, something we work extremely hard to uphold with integrity, honesty and values-driven work.
Listed in the Australian Financial Review as a Sustainability Leader 2024
