Where Climate and Creativity Meet: The Horae
A globally distributed, female-led creative consultancy specialising in branding, marketing, content creation, digital strategy, and communications for climate companies.
About
The Horae is a globally distributed, female-led creative consultancy specialising in branding, marketing, content creation, digital strategy, and communications. We work with non-profits, social enterprises, and for-purpose businesses focused on climate action, sustainability, and human rights.
Our core strength lies in crafting human-centered narratives that inspire action, foster connection, and drive meaningful change. - Josephine Tse, Cofounder
As co-founders with diverse cultural and professional backgrounds, including experience in co-creation & storytelling, branding, and community-building, we bring unique perspectives and deep expertise to our work. Our multicultural team has a proven track record of working across the global north and south, helping organisations translate complex climate challenges into engaging, accessible stories. We’re uniquely positioned to bridge the gap between climate science and public understanding through powerful, visual, and data-driven storytelling.
Why Melbourne
Its vibrant creative and entrepreneurial ecosystem provides the perfect foundation for The Horae to grow and collaborate with like-minded partners. With a strong network of environmental advocates, thought leaders, and changemakers, Melbourne offers access to talent, resources, and communities aligned with our mission.
One of the most significant challenges we address is the communication gap in climate action. Despite growing awareness, many individuals and organizations struggle to translate climate data and scientific findings into compelling, actionable stories that resonate with diverse audiences. This gap hinders progress in mobilizing collective action and securing necessary funding for climate solutions.
Challenge
In general, both globally and locally, misinformation, apathy, and lack of accessible communication tools have slowed progress on critical climate goals. Without clear and effective messaging, it’ll continue to be a struggle to engage with both the public and policymakers.
Solution
The Horae provides creative communication strategies that transform complex climate narratives (projects, data & results, etc.) into digestible, engaging, and impactful stories. We work with organizations to amplify their voices, helping them connect with their audiences through data-driven storytelling, digital and print marketing collaterals, social media campaigns, and more.
Our clients often struggle to articulate their climate initiatives in ways that inspire action and secure funding. We solve this by crafting narratives that highlight their impact and value, driving stakeholder engagement and advancing climate-positive initiatives. In doing so, we help amplify voices from those on the ground, doing the work, and ensuring their stories reach wider audiences and foster real-world change. - Josephine Tse, Cofounder
Contact
Website - https://www.thisisthehorae.com/
LinkedIn - https://www.linkedin.com/company/thisisthehorae/
Instagram - http://instagram.com/thisisthehorae
